My, my... what a year this has been!

2025 began with a trip to see Prince William at Windsor Castle to collect a rather fetching pink ribbon! This set the tone and pace for the year as EXEAT continue its journey from the English countryside to courts around the world. Our beautiful British tennis brand, fuelled by imagination, craft and no small amount of determination, sent pieces to tennis goddesses across four continents. From sun-drenched California courts to crisp mornings in Seoul, our dresses found new homes, new stories and new matches to play. 

We introduced new collections dreamed up and hand-painted in our Wiltshire studio. We watched familiar favourites evolve. We refined fits, perfected pleats and obsessed over details (favourite mantra: 'The little things are the big things'). We even opened our very first summer boutique! All in service of one enduring goal: to create the most beautiful, flattering, joy-inducing courtwear imaginable.

Sustainability remained stitched into every seam. Every decision, from fabric to packaging, continued to be guided by our belief that modern luxury must be thoughtful as well as exquisite. This year we deepened our commitment to responsible UK manufacturing and planet-friendly innovation. It’s not always the most straightforward path, but it is the right one and a road we're proud to march along with EXEAT's amazing production partners including our family run atelier in North London who make every-single one of our pieces by hand and our pioneering sustainable fabric mill in Portugal who keep us at the forefront of environmentally better cloth innovations.

We’re endlessly proud that each EXEAT piece carries a lighter footprint, without ever compromising on performance or polish. That balance matters to us. And we know it matters to you too.

But the real magic, the moment where the alchemy happens is of course you!

Every message, every photograph shared, every note telling us how a piece made you feel… these are the moments that bring EXEAT to life. You are the heart of the story.

As we step into a new year, we do so with optimism, creativity and  excitement for what’s to come. There are new ideas sketching themselves into existence. New silhouettes waiting patiently in notebooks. New chapters just beginning to unfurl.

But for now, we simply want to say thank you.

From our little corner of the English countryside to wherever you are in the world, we wish you a beautiful end to the year and a hopeful, joy-filled beginning to the next.

With love,
Laura xoxo